Kingman Internet Advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Internet alone or as part of an Internet / Radio media mix.
Internet Quick Facts
Seventy-nine percent of all American adults went online in 2010, a number that has remained relatively steady since early 2006. (Pew Research Center, 2011)
Advantages of Internet Advertising
Direct Response: With the Internet, you can reach highly educated and affluent consumers who are able to purchase your products or services with a click of the mouse.
Tracking: Internet technology allows you to measure exactly how many people saw your message…and how they responded.
Disadvantages of Internet Advertising
Little Engagement: As of early-2011, the average click-through rate for Internet ads was only .09%. A Nielsen survey asked adult consumers why they don't like to click on ads: Takes them away from their purpose on the website, 61%; don't see the ads as relevant, 58%; fear of spam, 57%; fear of computer viruses, 55%; don't trust the ads, 54%; don't like pop-up screens, 46%; don't see the ads as engaging, 43%. (Online Media Daily, 2011)
Too Many Options: With the number of websites growing each day, consumers can only access a fraction of those that are available.
Radio Advertising Bureau, 2012
IAB / PricewaterhouseCoopers, 2011
U.S. Department Of Commerce, 2011
Advertising Contact Information