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Kingman Cable / Satellite TV advertising

The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Cable/Satellite TV alone or as part of a Cable/Satellite TV / Radio media mix.

Advantages of
Cable / Satellite TV

Targeted: Cable networks are targeted to specific demographics and clusters of people. 

Cost: Low CPMs.

Programming Diversity: Cable channels are willing to take chances on the types of trendy programs that broadcast networks typically will not consider.

Add Radio to Your Media Mix

Excellent Reach: Radio reaches 93% of all Americans 12 years and older every week, based on 2011 Arbitron studies. Cable TV reaches 70% of adults ages 18-49 and 73% ages 25-54 on a weekly basis, according to TV Dimensions 2011. And branding requires reach. Can you think of a single advertiser who has used cable to create a brand? 

  • sources:
  • Centris, 2011
  • Media Dynamics, 2011
  • Company Reports, 2011
  • Cabletelevision Advertising Bureau, 2011
  • Nielsen Media Research, 2011